A standard business or corporate website typically takes 4–8 weeks from strategy to launch, depending on the number of pages, content complexity, and integration requirements. Ecommerce websites with custom functionality generally take 8–14 weeks. Web applications — SaaS platforms, CRM systems, or marketplace builds — range from 12 weeks to 6+ months depending on feature scope, third-party integrations, and the complexity of backend logic. Mobile apps follow a similar range: 10–16 weeks for cross-platform (Flutter or React Native), longer for fully native builds with complex features. We provide a detailed project timeline in writing after the discovery phase, with milestone checkpoints throughout development.

Every website we build is custom-designed and custom-developed. We do not use page builders, pre-built themes, or generic templates. The reason is practical: templates are built for average use cases, not yours. They carry technical debt — bloated CSS, unnecessary JavaScript, rigid layouts — that directly harms Core Web Vitals scores and limits conversion optimization. A custom-built site gives you clean code, a unique visual identity, and a technical architecture designed specifically for your performance and growth requirements. This is not a premium upsell; it is the only way we work.

Core Web Vitals are Google’s set of standardized performance metrics used to evaluate user experience on the web, and they are a confirmed ranking signal in Google’s algorithm. The three current metrics are: Largest Contentful Paint (LCP) — how quickly the main content of a page loads (good: under 2.5 seconds); Interaction to Next Paint (INP) — how responsive a page is to user interactions (good: under 200 milliseconds); and Cumulative Layout Shift (CLS) — how much page elements shift unexpectedly during loading (good: under 0.1). Pages that meet these thresholds receive a boost in mobile and desktop rankings. Pages that fail them are progressively deprioritized, regardless of content quality. We optimize every site we build to meet or exceed these thresholds and monitor Core Web Vitals performance post-launch through Google Search Console.

Google’s AI Overviews pull from sources that demonstrate strong E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness), comprehensive topical coverage, clean structured data, and answer-first content formatting. There are no special technical tags that unlock AI Overview inclusion — Google uses the same quality signals it uses for organic ranking, with additional weight on content that directly and clearly answers the specific query. In practice, this means building topic clusters with deep supporting content, implementing FAQPage and other structured data schemas, ensuring semantic HTML structure, and establishing consistent entity signals across your domain. We also monitor AI Overview appearance for target queries through Search Console and third-party citation tracking tools.

Can you handle both development and digital marketing, or should I hire specialists separately?